Turn your next release into fans you can reach again
Take the free 2-minute Release Check. Tell it your drop date and what you already have, and it shows what to build before then.

Polaroid Police: tap a lyric to reveal the meaning behind the line.
Open Polaroid Police live →The work behind the check
Two song worlds Chris built for his own songs
Hot Mess is the song world for Chris Rome’s single: seven rooms through one night, the stems, the lyric video, and a print that develops while you stay. Polaroid Police is the song world for “Atmosphere”: five rooms and the lyrics, with the meaning behind each line a tap away.
Same songwriter, same hands: 10 business days, on your domain, with a fan list you keep. Client drop stories land here as the first founding sites ship.
Start my Release Check →Free · 2 minutes · your plan on screen
What your result looks like (a sample)
Who it’s for
A release coming in the next few weeks
Independent artists
A single, EP or album on the way, and a link in bio that sends listeners away for good.
Managers
One artist or a small roster, with releases that should build a list instead of a spike.
Anyone tired of drop-day spikes
Streams jump on Friday, go quiet by Tuesday, and you can’t reach those listeners again.
Who’s behind it
Built by a songwriter, one release at a time
Chris Sta. Romana writes and releases his own music, and builds every Cold Open site himself, about one a week. Six questions tell him what yours needs.
Start my Release Check →Free · 6 questions · your plan on screen, no call needed
– Chris


